In one corner stood the defending champion, Texas Instruments. In the other stood the challenger, Fairchild Semiconductor. The referee, judge, promoter, and only spectator was Polaroid. In contention was the contract for the electronics of Polaroid’s secret project—a pioneering product introduced in 1972 as the SX-70, a camera eventually purchased by millions of people.
As the embodiment of truly automated instant photography, the SX-70 fulfilled a long-held dream of Edwin Land, founder of Polaroid Corp., Cambridge, Mass. Vital to this “point and shoot” capability was a new film—one that would develop while exposed to light and so