6 Tricks for Optimizing Your Product Labels for Better Visibility
Labelling your products is essential to getting your company and its products off the ground. Not only do they provide information about the product to the consumer, but they are also a marketing tool. Here are six tricks to optimizing your product labels for better visibility.
1. Use contrasting colours for your text and background
When it comes to product labels, using contrasting colours is essential for good visibility. By pairing a light text colour with a dark background, or vice versa, you can make sure that your text is easily legible no matter where it is situated. This is an important factor to keep in mind when designing your labels, as you want to make sure that your products are easy to find and identify from a distance.
2. Place your text in a clear, easy-to-read font
Another key element of label visibility is using a clear, easy-to-read font. When it comes to choosing a font for your product labels, simplicity is key. You want to avoid using too many different fonts or typefaces, as this can make your text difficult to read. Additionally, you’ll want to choose a font that is large enough to be seen from a distance.
3. Size your text so that it’s easily visible from a distance
Along with using a clear and easy-to-read font, it’s important to size your text correctly so that it is easily visible from a distance. If the text on your labels is too small, consumers may have difficulty reading it, especially if they are standing some distance away. Try to size your text so that it takes up at least half of the label space.
4. Keep your labels simple and concise
In general, you’ll want to keep your product labels simple and concise, especially if you use your labels for packaging. This means avoiding the use of too much text or graphics, as these can clutter up the label and make it difficult to read. By keeping things simple, you can ensure that your labels are easy to understand at a glance.
5. Avoid using too much text or graphics
As mentioned previously, you’ll want to avoid using too much text or graphics on your product labels. Not only does this make the labels more difficult to read, but it can also be overwhelming for consumers. When designing your labels, try to stick to basic information about the product and its features.
6. Make sure your labels are properly aligned
Last but not least, make sure that your product labels are properly aligned. This means ensuring that all of the text and graphics are evenly spaced and positioned on the label. By taking the time to align your labels correctly, you can create a clean and professional look that will help promote your products.
By using these six tricks to optimize your custom labels for better visibility, you can make sure that your products are easy to find and identify from a distance. Keep in mind that simplicity is key when it comes to designing effective labels, so avoid using too much text or graphics. Additionally, be sure to properly align your labels for a clean and professional look.