Google Cloud launches Media CDN based on YouTube’s network


Google Cloud has released a new media and content material supply community (CDN) platform called Media CDN that permits big media and streaming clients to faucet into Google’s world-wide YouTube community.

The new platform blends the identical infrastructure as the Google-owned online video streaming services, with Google Cloud’s existing Cloud CDN portfolio. Consumers will have obtain to a vary of APIs and automation resources, while pre-aggregated metrics and playback tracing will make it possible for buyers to observe overall performance across the entire infrastructure stack. The system also gives integrations with Google Cloud’s operations suite and other observability applications this sort of as Grafana and ElasticSearch.

Media CDN also supports the creation of much more interactive encounters, these as custom advertisement insertions, ecosystem integrations, and system extensibility. For example, streaming providers can use the Online video Stitcher API to enhance monetization through integrated advertisement serving.

According to The Worldwide Net Phenomena Report from January 2022, video clip streaming accounted for 53.7% of all bandwidth targeted visitors in the first 50 % of 2021. To fight this pressure on present infrastructure, functionality and capacity strain can be alleviated as a result of multiple tiers of caching in purchase to lower phone calls back again to origin. These capabilities are crafted into the Google product and assistance purchaser information hosted either on Google Cloud, on-premises, or by using a 3rd-party cloud, these kinds of as Microsoft Azure or Amazon World-wide-web Companies.

Media CDN also adapts supply protocols to personal buyers and network conditions, with the system supplying out-of-the-box support for the modern QUIC (HTTP/3), TLS 1.3, and BBR transport benchmarks. According to Google, Media CDN has the capability to reach viewers in far more than 1,300 metropolitan areas across 200 nations.

Whilst substitute CDN suppliers like Microsoft, Amazon World-wide-web Company, Fastly and Cloudflare all present their personal CDN solutions, none can claim the electrical power of the YouTube network backing their companies.

Ghassan Abdo, IDC investigation vice president for telecom, virtualization, and CDN, said that on first glance, Google Cloud’s Media CDN appears to be like a effective combination of geographic get to, an API-1st architecture, and integration with the present Google Cloud operations suite. “This is a transformative shift that is aligned with the long term of the CDN industry,” he explained.

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Copyright © 2022 IDG Communications, Inc.


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