Motorola is now the third-largest smartphone brand in the US
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Eric Zeman / Android Authority
TLDR
- Motorola just entered the best 3 smartphone makes list in the US.
- Its achievement is attributed to the dying of LG’s smartphone organization.
- The Lenovo-owned enterprise is also the amount two smartphone OEM in the $400 and underneath price tag bracket.
The Lenovo-owned company attained the prime place by much more than doubling its development in the US over the last calendar year. Counterpoint experiences that Motorola income in the US skyrocketed 131% in 2021 when compared to the yr before.
Connected reading: The greatest Motorola telephones you can invest in right now.
Moto was the most significant handset OEM in the US in 2008 when feature telephones dominated the roost. Nevertheless, this is the very first time the brand name has manufactured it to the leading three in the standalone smartphone current market.
“A frequent concern is how Motorola has developed to about 10% of the US sector. Motorola has been a important OEM filling the void remaining by LG’s exit. The OEM has all the key qualities important carriers appear for — a complete portfolio, the skill to ramp volumes, and minimal return rates,” Counterpoint Analysis Director, Jeff Fieldhack, observed in the report.
As for every Counterpoint, Motorola has been a crucial no cost ‘switch’ machine — a unit carriers use to transfer subscribers from shut down networks or as a unit mobile digital network operators (MVNOs) use when modifying network companions.
In the meantime, Apple and Samsung savored the best industry share in the US around the final year. Their respective 58% and 22% stronghold on the market place would make Motorola’s 10% share glimpse very small in comparison. Having said that, Moto could see far more expansion in the long term as the US subscriber base transitions to 5G and less costly foldable telephones.
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