Homegrown furniture manufacturer Castlery announced currently (June 28) that it’s opening a new flagship retail store at Liat Towers, Orchard Street in the third quarter of 2022.
Spanning 24,000 sq. ft, it will be Castlery’s major showroom to date, and it seeks to present an “enhanced store experience” to complement its on the net-to-offline (O2O) strategy.
“Being the to start with neighborhood home furniture model to set up in Liat Towers is a significant and meaningful milestone for us. On the lookout back again at when we were just a 4-male group hunkering down in our 900 square toes basement office in Ubi, we would in no way have imagined Castlery to one particular day be amid the world-wide models that line Orchard Highway with a store two times the size of our latest showroom,” explained Declan Ee, co-founder of Castlery.
“This milestone represents the rely on our consumers have accorded us the earlier eight yrs and it is also a actual physical illustration of our advancement ambitions. Even as we continue on to plant additional Castlery flags on the world, the flagship retail outlet serves to anchor our existence in Singapore and demonstrates our unwavering commitment to keeping correct to our roots.”
Employing extra workers to gas worldwide growth
As aspect of the Organization Singapore’s Scale-up SG initiative, Castlery has identified essential growth pillars for its organization and strengthened its internationalisation strategy.
Released in 2013, Castlery has considering the fact that crafted potent expansion in Singapore, as perfectly as Australia and the United States.
Regardless of COVID-19 headwinds, Castlery has due to the fact released in 50 metropolitan locations in the US and steadily grew functions in Australia. Intercontinental orders now account for about 80 per cent of its overall earnings, and it has given that noted a 6-fold maximize in earnings.
As part of its options to improve globally, Castlery designs to employ 100 far more personnel by 2023 for roles in source chain, promoting, visual merchandising and a lot more. These new roles purpose to greatly enhance Castlery’s purchaser experience — from developing a sturdy supply chain system to make sure smooth and well timed shipping, to making seamless and differentiated searching encounters on the net and in actual physical shops.
Currently, Castlery has developed 250 work throughout the world, with about 70 per cent of it primarily based in Singapore.
“We are very happy to see local organizations like Castlery scaling up and obtaining good results past Singapore shores. As a participant of Company Singapore’s Scale-up SG programme, Castlery has set out its world-wide ambition, and formulated a crystal clear prepare to accomplish this ambition though preserving a powerful Singapore base. The government will recognize and spouse much more companies like Castlery to create the up coming era of Singapore Worldwide Enterprises as the next motor of progress for our economic system,” reported Jeffrey Siow, Controlling Director and Main Functioning Officer of EnterpriseSG.
Featured Graphic Credit: Castlery